Support Manual / Site Specific Help

You can add a Discount or Coupon when you go here: YourDomain.com > Modules > Ecommerce: Products (mX) > Global Discounts/Coupons

First let me explain what a Discount is.  A Discount is something you offer your customers that will save your customers money.  Whether its a percentage off, a dollar amount off,  free shipping, or a free item.

There are 2 ways to offer a Discount. A Global Discount, and a Coupon.

A Global Discount is a discount that applies to all users (or if designed to, specific users) without needing a coupon or Promo code.

A Coupon is the "promo code" and it will also determine when the coupon expires, how many times it can be used.  A coupon NEEDS a discount applied to it.  A global discount does not need to be associated with a Coupon and cannot be.

Here is how you create a Discount:

Click on "Add Discount" and this is the screen you will see:

(NOTE: By Default no discount is applied to any item or buyer.)

This area is extremely flexible.  Understanding the different areas of the discount will help you make a discount do what you wish it to do. (NOTE: ALWAYS TEST YOUR DISCOUNTS as a customer in several scenarios)

I recommend naming your discount appropriate to what the discount will be.  For example if your discount is for a percentage off shoes, then I would name it accordingly(10% off Red Shoes).

NOTE: all fields under the "Discount Types" area do not need to be filled out.  Only the areas that will pertain to your discount

Under the "Use Conditions" this is where you can specify if the discount applies to certain buyers, certain products or when an order is between a certain price.

Discount Types:

Per order - This area will allow you to specify a particular dollar or percent discount for the order. (NOTE you can tell the discount in the use conditions which items, buyers or order amounts get this amount off)

Per Item - This area lets you specify a more precise discount if you wish to apply a discount per item with ranges. (For example when 10 or more are purchased buyers can get 10% off, and when 20 or more are purchased they get 12% off etc...)

Shipping Discount - This area will let you choose to apply a percent off Shipping, Free Shipping for selected items or Free Shipping for all items.(for more ways to apply shipping upcharges or other ways to define shipping see here)

Volume Discount - This area will let you setup different scenarios with Volume discounts.  For example if you wish to offer a "buy 1 get 1 free" this is where you would specify.  You can specify what free items are available.  You can also setup a Percent or Dollar Discount for every X amount of items purchased.

If you need specific help setting up a discount please feel free to ask about your specific scenario with Tech support.

 Global Discounts are located here:

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As you can see in this example there are 2 global discounts. (you can identify which are global discounts because they will be inbetween the "Add Discount" button and "Global Discounts".)  There is no limit to the number of global discounts, or Coupons.

Coupons:

Now lets show an example of a Coupon and how it can be used.

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You can find the option to "Add Coupon" at the bottom of the "Global Discounts/Coupons" page.

Here is what that screen will look like:

This is where you will specify the "Coupon ID" which some sites call the "Promo code".  It is the actual name that your customers will enter to be able to receive this coupon.  NOTE: it is case sensitive

You can also determine when this coupon expires, and how many times it can be used. (NOTE at this point there is no discount applied to this coupon.  That is setup next)

Once your Coupon is setup you will want to add a Discount for that coupon. 

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If you need assistance in setting up your Coupon or Global Discount please feel free to come to Support.

First you will need to determine where in the world you would like to ship your items.

For a quick video overview of this area please go here

Next you will need to go here: YourDomain.com > Modules > Ecommerce: Products (mX) > Shipping Zones

see screenshot:

You can see here that in this example there are 2 zones setup(United States & Canada).  NOTE: setting up a zone DOES NOT setup any form of shipping to that zone.  That will be done in the "Shipping Conditions and Methods" area after this is done.

Setting up multiple zones allows you to create separate shipping methods for each zone. If there are any countries which you do not ship to - then they should be left out of any zones that you create.

To create a zone, first type in a zone name:

(it is best to name the zone something that will be relevant to the area that you can easily identify later.  Customers will not see this name)

In the example above I want to create a zone that just ships to Guam, Puerto Rico, and the Virgin Islands.  That is what I named the zone.  And have selected those areas under "US States".

Once the areas are selected click on "Add Item"

Once the areas are added to the "Selected Items" column, you can click "Add" to add it as a newly created zone.

Please feel free to Contact Support if you have any questions.

You will need to add a page to display your blog posts.

for videos on the blog module, please click here

1. First add a page. (See instructions here on how to add a page.)
2. Next you will want to add blog frames to this blog page.  See screenshot and instructions below

On your NEW blank Blog page, choose an empty frame.  And change the frame type.

Then Choose one of these frame types below:

You will need a "Posts" frame.

and a "Search Box" is recommended.

The "Calendar" and "Category List" are optional.

Repeat the instructions above to add each frame type you would like to use on your blog page.

If you need more frames you can split frames.

please feel free to contact support if you have any questions

Once your products are entered into the members area, you will need to create a page to display them.

Your "products" page will need to have a few different frames to work well.  And then there are some optional frames.  First we will discuss the needed frames for an e-commerce page.

1. Product list frame
   
2. Cart (either mini cart or full cart)

Here is how you can add these frames to your new product page.

For information on adding more frames go here

First, change your frame type:

See the options for the Frame types HERE:

The other recommended frame types for this page are:

1. Category List
2. Item reviews
3. Full Text Search box

The remaining frame types are optional.

Here is what a page looks like in the members area, with a product list frame, Full text search frame, and a Mini shopping cart.

now that your page has the basics you can save, and preview page to see if it lays out as you like.

The Product page is the page where multiple products will be listed.  The product details page, is a seperate page all together.  That page will show more details about the selected product.  That page can also have a customized layout.

You can customize your layout using the layout builder.  For more information on the layout builder see these links:

Layout Builder Manual Answer

Layout Builder Videos

Here are some sites that use websiteforge and have different types of Product List & Search Results Page Layouts:
http://www.discoverfabric.com/

http://www.fullhousewholesale.com/

http://www.shopbakersnook.com/

Here are some examples of customized Product Details Page Layouts:

http://www.shopbakersnook.com/m5/6152--star-trek-themed-birthday-cake-kit.html

http://www.fullhousewholesale.com/m5/10498--oziumspray-8oz-citrus-scent-6ct.html

http://www.discoverfabric.com/m5/STBCMR15%20Brown--matte-buttons-brown-2-pkg-card-1-5-inch-riley-blake.html

The Layout Builder is quite flexible, which allows you to customize your website's own unique product layout.  For specific assistance on creating a layout please feel free to contact support.

There are a couple ways you can put a video on your site.

1. Embed YouTube/Vimeo Video

2. Upload Video into our player

To add a YouTube or Vimeo video to your site you will need to have first uploaded your video to YouTube or Vimeo.  Once that is complete you can get what is called an "Embed script" that will show the YouTube or Vimeo player with your video on it, in your site.

Here is how you get the script on youtube:

And here's where to get the Vimeo script:

Copy the script and paste it in source view on the page you wish to use to display the video.

See what the script looks like in source view below:

If you wish to upload your video to your site and use the player within your site you would follow these steps below:

See videos pertaining to this area here

1. Once you are on the page where you want your video to display, pick an empty frame (or create a new one) then change the frame type to "Media player".

NOTE: the Media player frame also can playback Audio files.

and click "Save". (that will take you to the frame settings)

2. You can upload your video from this page.  And set the player for different types of video files.  See screenshot:

NOTE: If you are unsure what type of video file you want to use on your site please contact support.  Also support can turn on the new feature for the video uploader, which will convert your video upon upload to the most compatible version for Mac, PC, and Mobile.

NOTE: Our server has limit setting set to 51 MB at a time(files larger than that will not upload with the regular uploader).  However the Java Uplaoder splits files to small pieces when uploading to the server, then puts them back together.  please use the Java uplaoder or FTP for large files

You can customize the notifications the system sends for each module.

This Answer will discuss:

• Notifications
• Mailer Variables (and other variables)

To access the area where you can customize your notifications you will need to go to the membership module that corresponds with the module you wish to customize.  For example, if you want to update your blog notifications you will need to go to the "Mailer" area that connects to your blog module. Like this: YourDomain.com > Modules > Membership: Blog (mX) > Mailer

Once you are in the "Mailer" area, you will need to click on the "topics" area next to the "System messages" for the module your are looking to customize.

Once you have clicked on "topics" you will be able to edit any of the individual notifications that go out automatically.

See the lists below to see the variables available for each module.

Blog:

%blogName% - The name of your blog module.
%postTitle% - The title of your post.
%postContent% - The text of your post or an excerpt from it.
%postLink% - The link to your post on the site.
%postAuthorName% - The name of the post author.
%postAuthorEmail% - The email of the post author.
%commentContent% - The text of comment.
%commentAuthorName% - The name of the comment author.
%commentAuthorEmail% - The email of the comment author.
%commentRating% - The rating of the comment.
%commentExtraFields% - The values of extra fields of the comment.
%unsubscribeLink% - The link to Subscriptions page allowing recipients to opt out.

Membership system messages:

%memberLabel% - the value of "Member Label (Singular)" on General Settings.
%memberGroup% - The name of the Group the member is a part of
%memberName% - The name entered in the "Name" field of the members profile
%memberEmail% - The email entered in the "E-mail" field of the members profile
%memberPassword% -  The "password" entered in the "Password" field of the members profile
%memberValidThru% - The expiration date of the member (if set)
%memberPaymentAmount% - This will show the membership price if you have that set
%memberPackageName% - This will show the sign up package name (that is specified in the "sign up packages" area)
%memberXXXXX% - any other fields, XXXXX is the title of the field with spaces removed, case-sensitive.
%memberSignupInfo% - the list of all fields
%memberSignupInfoNoPassword% - the list of all fields excluding the password
%companyName% - taken from "Site Template and Settings -> Company Name"
%companyUrl% - site address with http://...
%companyEmail% - taken from "Membership -> General Settings -> Notification Email"

%memberNumber% - this will show the identification number assigned to the member when they sign up.


Ad module system messages - same as above (taken from the ad owner's account) plus:

%adLabel% - the value of "Ad Label (Singular)" on General Settings.
%adCode% - This will show the value in the "code" field
%adValidThru% - This will show the Expiration of the AD
%adPaymentAmount% - This will show the price
%adPackageName% - This will show the name of the package
%adXXXXX% - any other fields, XXXXX is the title of the field with spaces removed, case-sensitive.
%adInfo% - all the fields
%adInfoNoPayment% - all the fields excluding ValidThru and PackageName

You can define special template variables in the Email Subject setting: http://prntscr.com/9nlhg0
It supports four template variables:
%postNumber%
%adTitle%
%date%
%siteName%

ECommerce System messages:

%store_url% -  This will show the Website URL
%number% - This will show the Order Number
%status% - This will show the Order Status
%date% - This will show the Order Date
%buyer_name% - This will show the Buyers name

If you have any questions please feel free to contact support

Using the "Import Inventory" area will allow you to update your QOH (Quantity On Hand).

You can export your Current QOH levels in the "products" area of your ECommerce Module.

See screenshot:

Once you export your current inventory level, you can update the file to reflect the updated QOH.

This is what the exported (or newly created file if creating one from scratch) will look like:

Now that your inventory CSV is updated you can now import it.  You will need to go to the "Import Inventory" area of your ECommerce Module.

Click on "browse" to locate your updated inventory file, and click open.  Once you see your file listed next to the "Browse" button you can click "import".

And you are done.

Please feel free to contact support if you have any questions.

Here are some ways to get around in your members area:

Here is a video on Members area Navigation

The left hand pane will get you around the members area.  This is the panel that I'm referring to:

There are several ways to getting around that will make your job easier.  First let's explain a few things.

1. you can have multiple websites under 1 login (as seen in the screenshot above)
2. to access anything for a specific site, you will need to click the "+" next to the domain that you are trying to edit. (In the screenshot above, I have the manual.websiteforge.com domain expanded)
3. There are very similar areas under "Modules" and "Pages".  Be sure when you are looking for a particular area that you are aware of where you are looking (for example under the "modules" area, there is an "ECommerce" area.  There is also an "ECommerce" area under "Pages".  They do 2 different things.
4. Modules: this area will control the settings and data in a module. (for example if you have an ECommerce module, this area under "modules" will be where you can add, update and edit the products on your site)
5. Pages: this area controls the layout and content of the pages seen on your website (For example if you have an ECommerce Module, you can adjust the look and layout of your products on the page your products are shown.  You can also add new pages and content to any page of your site in the "Pages" area.

Some of the ways to get around easier are:

1. The search at the top of the Left pane in the members area:

2. The Bookmarks area:

3. The Page list area

All of these area's will be helpful for you to locate a page quickly.  This is very useful when you have hundreds of pages.

If a rep  in tech support gives you an answer that includes a link that looks like this: videos.websiteforge.com > Pages > Ad Module Pages > Ad Module Layout 1 (38.html) > Area A (Main) > Page Layout

Here is how you find that area. 

Expand each area that is in the list. See the steps highlighted below:

This area is where you can see your ratings and reviews.  And if you have "moderation" turned on, you can approve your reviews in this area as well.

Here are some videos on this area

You can get to this area by going here:

YourDomain.com > Modules > Ecommerce: Products (mX) > Popularity/Ratings/Reviews

Here is what your ratings area looks like:

You can enable moderation here:

(this will force the reviews on your site to be approved by you before posting to the site)

YourDomain.com > Pages > Ecommerce: Products (mX) > Product Details (mX_view_item.html) > Area A (Main) > Frame X (Products:Review This Item) > Review This Item

Please feel free to contact support if you would like specific help in setting up reviews for your products.

There are 2 ways to add Product Options. 

1. Global Product Options. (that are added in this area: YourDomain.com > Modules > Ecommerce: Products (mX) > Product Options ) These options can apply to multiple products.  For example: if you have T-shirts and sell different sizes you can setup sizes that can apply to multiple items.  Here is a quick video on how to do this.

2. Per Item Product Options.  These options are setup within the product.  They apply only to the product that you are adding the options to.

Here are some videos on the different product options.

Here is a brief description for each option type:

Enum - is used for creating product options where the Buyer can select (one or more) options from a list of options. Each product can have multiple Enum options if needed. Enum options can have weight and price modifiers -- in case the one or more of the available options needs to increase or decrease the product's weight or price.

Tree - is used when options in the list need to be categorized. For example: Select Make -> Select Model. There the list of models would be dependant upon the select Make.

Custom Text - is used when you need the Buyer to have the option to supply text with the product. For example: a Gift Message.

Custom Price - is used when you need the Buyer to specify the price they will pay. This is most commonly used for a selling a Gift Certificate, or if you use the website to collect online payments.

Custom File - allows Buyers to send a file with their product/order. This is common with Customized products (engaved products, for example).

Custom Number - is similar to Custom Text - however it collects numbers only.

Custom Date - allows Buyers to provide a date with the product/order. For example: selecting a delivery a date.

Custom Weight - allows buyers to supply a weight for the purchase. Keep in mind, if your shipping rates are calculated by weight, this will affect shipping costs.

Global Product options that apply to multiple products are setup here:

Here is a list of Global Product option types:

Enum is one of the more common Product Options.  It has many uses.  For example you would use Enum for the example of shirt sizes.  You can set up as many in the list as you would like, and can choose if the option increases or decreases the price of the product.  You can also choose if the option will increase or decrease the weight of the product.  See example below:

Tree - is used when options in the list need to be categorized. For example: Select Make -> Select Model. There the list of models would be dependant upon the select Make.

Custom Text - is used when you need the Buyer to have the option to supply text with the product. For example: a Gift Message.

Custom Price - is used when you need the Buyer to specify the price they will pay. This is most commonly used for a selling a Gift Certificate, or if you use the website to collect online payments.

Custom File - allows Buyers to send a file with their product/order. This is common with Customized products (engaved products, for example).

Custom Number - is similar to Custom Text - however it collects numbers only.

Custom Date - allows Buyers to provide a date with the product/order. For example: selecting a delivery a date.

Custom Weight - allows buyers to supply a weight for the purchase. Keep in mind, if your shipping rates are calculated by weight, this will affect shipping costs.

In this area you can add more Product types and Fields.

First lets explain what a product type is:

A Product Type allows you to create product fields unique to products given a specific type.  It also allows you to create a unique layout for each, or a certain product type.

A Product Field is:

A product field is a field that you see when editing the products.  For example some of the default fields are "price" "Description" "Sku".  You can add fields as needed.

There are several different types of Product Fields.  Here is what they are and what they do:

NOTE: by default the product fields that show up on your products details page layout are: SKU, Title, Image, Description, Control Line(which is your add to cart option), product options, & price.  Any new fields created will need to be added to the layout of your item list frame and configured.  To see more info on the layout builder please go here

With these set of options they will vary slightly by selction.  See more below

Bongo is a 3rd party company that does international shipping.  They Require membership with their services to use them.  You can read more about the pricing and services offered by Bongo Here

to see a quick video on this setup please go here

You would enable Bongo services by Contacting Support and letting them know that you want to enable the Bongo service for your site.  (This would be done after you have obtained a membership with Bongo)

Once the Support Department enables bongo for your site you will see it in your list under "Ecommerce".

see screenshot:

You will see this screen on the right, once you click on Bongo Settings:

Once you click "enable" you will see the options for "Bongo Connect" or "Bongo Checkout".  Choose which reflects the account that you have with Bongo.

Then you will need to enter your Partner Key.

You can choose to "Submit Products but Don't Use Bongo Calculator"

You can then choose the Bongo Location Address

The countries that you will ship to are in the next drop down.

The terms that you use are in the last option here.

If you use "Bongo Checkout" you will have a place to enter the "Checkout URL".

To create a tax field for your state you would need to go here: YourDomain.com > Modules > Ecommerce: Products (mX) > Taxes

And add your state and your state's Tax amount.

(for a quick video on how to setup your taxes click here.)

See screenshot:

In the example above we are using a "US Base Tax System" for the state of "Maine" and a tax rate of 6%.

NOTE: the "State Tax" is there by default only when the tax system is set to "US"
When its set to none then it's gone and the taxes are configured manually

If you wish to manually create a Tax, you can do so by clicking the "Add Tax" button.

see screenshot:

You will want to name the tax according to your needs for the tax.

Setting the "Percent" is the base for any other calculations made in that tax.  If you need to add different percentages for different zip codes, then the "Tax Markup" will be above the percentage set in THIS area.
Apply To Items: This area will allow you to choose if this tax rate applies to only certain Items.

Apply to Shipping: This selection will determine if Shipping is taxed or not. (you can also say if you want it applied to all items or items shipped from a certain Shipping source)

Apply to Tax-Exempt Customers: This option will apply this tax rate to Tax Exempt customers.

Take Address From: You can decide if you want to charge tax on the Billing address or the Shipping address here.

Country: Choose your Country here.

State/Province: Choose your State/Province here.

Zip Code Ranges: This area is where you can specify a markup for different zip code ranges.  NOTE: it will charge a markup on the "Percentage" field specified above this option.

Apply Only to Buyers with: This area can help you make the tax apply to certain buyers in different ways.  For more detailed info on this area please feel free to contact Support

Contact us for details if you use Stone Edge POS software.

You will find the "Export to Quickbooks" area under YourDomainName.com > Modules > Ecommerce: Products (mX) > Orders > Export to QuickBooks

You will need experience importing to Quickbooks in order to use this feature.

Once you are there you will want to map relevant fields from users to the relevant fields in Quickbooks.

see screenshot for examples:

Once the fields are mapped you can click "Save".  And then you can click "Export".  This will create an .IIF file that can be imported into quickbooks.  

This area allows you to Make order statuses, set whether a status notifies you and the customer, Allows you to customize the invoice sent to the customer and more... 

See screenshot:

Here is a breakdown of the items listed in the screenshot:

"Notify Managers of Order Assignments" will notify your sub-account users when you have assigned them an order.

"Export One Line Per Item" it puts each item in a new row, instead of one line per-order

"Hide Order Status from Notifications" this will supress the status of the order when a notification goes out.

"Send a Copy of Customer Invoice to Owner" will copy the email address that is located in the "My profile" area a copy of the customers invoice

"Attach CSV to Owner Notification Emails" will include a CSV of the order in the owners email. (owner is determined by the email used in the "my profile" area under Dashnoard)

"Attach CSV to Vendor Notification Emails" will include a CSV of the order in the Vendors email. (Vendor Email is setup in the "shipping sources" area when editing a specific vendor)

By Default there are 5 statuses made "In progress", "New", "Declined", "Cancelled", and "Deleted".  You can determine if you or the client gets these notifications by checking the corresponding box.  The "New" status is greyed out and you can not change whether it notifies you, or the customer.(it DOES by default)

You can enable and disable "Item level Statuses".  

What this feature does is let you create a status for each item in an order.  So if you are able to ship some of the order, and some items are back ordered.  You can specify which items shipped and which are still back ordered.

In this area you can customize the look of the Invoice that your customers will receive.

You can choose from the drop down list which invoice you will customize. 

You can also customize the invoices that you will receive when a customer places an order.  Or the notice the vendor gets. (if you have a Vendor email address specified in the "Shipping Sources" area.

Here is the list of variables that can be used when customizing the invoices:

%store_url% - a link to the site
%number% - order number
%status% - order status
%date% - order date
%buyer_name%

Variable names must be written in lower case. %buyer_name%, not %Buyer_Name%

In this area you can view your orders, export your orders, & View how you accept payments.

click here to see an overview video

You can Search for an order using the drop down boxes to apply a filter.  NOTE: if you do not see an order you think should be visible be sure to have all of the drop downs set to "ALL" to be able to see all orders

You can do a search for a specific order quickly if you know the order number. (in the box on the right)

You can export your orders, but clicking the "Export to CSV".  NOTE: when clicking "Export to CSV" it will export the orders showing.  Meaning that if you have a filter set, it will only export the orders shown by the filters.  To export all orders re-set filters to "All".

For more information about an order click on the "Details" button.

To Delete an order check the check box next to the order and click the "delete selected". NOTE: this is different then setting a status to "deleted" or "Canceled".

Here is what the "Details" screen looks like:

Because my processor is set to "Manual processing" it keeps and shows the credit card info.  I can choose to remove the credit card info at any time by clicking the button "Remove Credit Card Info".

To view the invoice that the customer receives you can click on the blue link "View Invoice".

In the area below that you will see the details of the order, and can change the status.  You can also include the tracking info. 

You can set the status to "Shipped".  NOTE: To enable or disable whether the status notifies you or the customer please see "Order Settings".

This Area will show you an overall Summary of your E-commerce area.

When you click on any of the blue items it will take you to that area to view that item.  For example here it shows I have 1 new Order.  When I click on "1 new Order" it takes me to the "order list" area where I can view my orders.

Page groups are groups for the pages on your site.  Its an easy way for you to locate a certain type of page.  (you can organize your pages into any group structure you want)

And only you will see this structure in your members area.  The structure will not reflect how your site is viewed at all.

let's take a look at some examples of page groups and how to add them.

The red highlighted area are some examples of page groups.  By default you will have a page group for EACH  module that you have.  Because there are corresponding pages for those modules.

In this example I've added the page group "Active Site Pages".  The rest of the page groups are there by default and cannot be removed.  Because I like to make clones of my pages, I keep the clones de-activated in the "Default group".  And then I can easily find the pages I use on this site under the "Active Site Pages" Page group.  Since this site doesn't have a complicated structure that is all I needed for it.  But you can create page groups for all kinds of scenarios.  Like if you have restricted pages for certain users, you can have a page group for each users group.  This will not grant access to those groups, but will make the pages easier to locate when you are needing to make a change to those user pages.

Let's take a look at how to add a page group:

Go to YourSite.com > Page List, and then next to the "add group" button enter the name you wish to use for your new page group.  Then click the "add group " button.

Once the new group is added you can start creating pages for that group or move existing pages to the new group.  Here is how you can do that.

In the Page Settings of an existing page (or on the settings page when adding a new page) you can select the new group.

There are several ways to link in our system, this answer will show you how.

First you should know that you can link text or images.

And they can link to many things.  They can link to:

1. Products
2. Categories
3. AD's
4. External URL's
5. Aliases
6. Pages
7. You can create a link that will automatically Email someone.(it will open a mail program and have the sender's address already filled out)
8. Link to a page Anchor
9. File
10. Special Link

Products:

To link to a product you will either create text, highlight it and click the link button.  Or if you have an image you will select the image, and then click the "Insert link" button. 
Once you click on "insert Link" the "Insert Link"  box pops up you will choose "module Item".  Then in the "module" Drop down list choose your ecommerce module. 
Then you can search for the product you wish to link to.  once you find the product click it and choose "ok".  Your text or image is now linked to a product.

Categories:

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To link to a Category you will either create text, highlight it and click the link button.  Or if you have an image you will select the image, and then click the "Insert link" button. 
Once you click on "insert Link" the "Insert Link" box pops up you will choose "module Category".  Then in the "module" Drop down list choose your ecommerce module. 
Next choose the Category you wish to link to.  Then choose "ok".  Your text or image is now linked to a Category.

AD's:

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To link to an AD you will either create text, highlight it and click the link button.  Or if you have an image you will select the image, and then click the "Insert link" button. 
Once you click on "insert Link" the "Insert Link" box pops up you will choose "Module Item".  Then in the "module" Drop down list choose your AD module. 
Next choose the AD you wish to link to.  Then choose "ok".  Your text or image is now linked to an AD.

External URL's:

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To link to an External URL you will either create text, highlight it and click the link button.  Or if you have an image you will select the image, and then click the "Insert link" button. 
Once you click on "insert Link" the "Insert Link" box pops up you will choose "Other".  Then choose "Link to an URL", and enter the URL you wish to link to.  Please include the "HTTP://" or "HTTPS://"   Then choose "ok".  Your text or image is now linked to an External URL.

Aliases:

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To link to an Alias you will either create text, highlight it and click the link button.  Or if you have an image you will select the image, and then click the "Insert link" button.  You will also need to have your aliases already created to be able to link to them.  (For more information about how to create aliases and what they are see these videos)
Once you click on "insert Link" the "Insert Link" box pops up you will choose "Site Page".  Then Expand the "Page Aliases" group, Next choose the Alias you wish to link to by clicking on the alias, then click "OK".

Pages:

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To link to an Page you will either create text, highlight it and click the link button.  Or if you have an image you will select the image, and then click the "Insert link" button.  You will also need to have your pages already created to be able to link to them.
Once you click on "insert Link" the "Insert Link" box pops up you will choose "Site Page".  Then Expand the Page group that contains the page you wish to link to, Next choose the Page you wish to link to by clicking on the Page name, then click "OK".

Mail To:

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To link to an E-Mail address you will either create text, highlight it and click the link button.  Or if you have an image you will select the image, and then click the "Insert link" button. 
Once you click on "insert Link" the "Insert Link" box pops up you will choose "Other".  Then choose "Link to an Email Address", and enter the Email address you wish to receive emails from.  Then choose "ok".  Your text or image is now linked to an Email Address.

Page Anchor:

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To link to a Page Anchor you will either create text, highlight it and click the link button.  Or if you have an image you will select the image, and then click the "Insert link" button. 
Once you click on "insert Link" the "Insert Link" box pops up you will choose "Other".  You will need to have created the anchor first before you can Link to it.  To create an Anchor you will need to switch to Source view.  Then add the code:<p>Anchored Text<a name="anchor"></a></p> The "Anchored Text" is the text that users will see.  and the "<a name="anchor"><a/>" is what you are naming that anchor.  Each anchor you create on your page will need a unique name.

see screenshot:

This is what the Anchor will look like next to the anchored text:

NOTE: YOU WILL NOT SEE THE LITTLE ANCHOR ICON ON THE LIVE SITE OR IN PREVIEW.  THIS IS SIMPLY A VISUAL REFERENCE TO LET YOU KNOW WHERE THE ANCHOR IS.

Once you have created the Anchor next to the text where you want to direct users to.  You will want to select the text you want to link to the anchor and click on the "Insert Link" icon.

Click on "Other", Then click "link to an URL".  And enter the name of the anchor that you specified earlier.  In this example it is #anchor. (The # sybol tells the system that you are linking to an anchor)  Then click OK.

You now have a page anchor and text that links to the page anchor.

File:

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To link to an File you will either create text, highlight it and click the link button.  Or if you have an image you will select the image, and then click the "Insert link" button. 
Once you click on "insert Link" the "Insert Link" box pops up you will choose "File".  Then you can either select an already uploaded file and click "OK", or click on "upload a new file", browse for the file, upload it.  then click the file name and click "OK".

Special Links:

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You can make links that will: "Add to favorites", "Send this page to a friend", "Go to previous Page". 

You will either create text, highlight it and click the link button.  Or if you have an image you will select the image, and then click the "Insert link" button. 
Once you click on "insert Link" the "Insert Link" box pops up you will choose "Other".  Then choose "Special Link", and choose which option you would like to link with.  Depending on the option chosen, you will have added options to specify details for that option.

Then choose "ok".  Your text or image is now linked to an a special link.