Support Manual / Site Specific Help / Membership Module How To's

Increase the conversions by offering a discount for those that have purchased enticing them to return and leave a review!  Targeted Re-Marketing can really increase sales.  Sometimes just a simple message asking people to review your items and they will!

Don't leave your shoppers hanging...let them know you are happy to keep their business.  You can also offer them store credit(AKA Virtual Wallet) for future purchases if they leave a review!

It is easy to get this setup in your WebsiteForge website. 

 There are some variables listed here for you to use.  These pieces of code will show the user what it was that they purchased.  If you have any questions on this please feel free to contact support and anyone there can help you set this up. :)

Increase the conversions by offering a discount for those that have abandoned cart!  Targeted Re-Marketing can really increase sales and decrease abandoned carts.  Sometimes just a simple message letting people know they forgot to finish the checkout process is all that is needed. 

Don't leave your shoppers hanging...let them know you are happy to keep their business.

It is easy to get this setup in your WebsiteForge website. 

 There are some variables listed here for you to use.  These pieces of code will show the user what it was that they left in their cart.  If you have any questions on this please feel free to contact support and anyone there can help you set this up. :)

Yes! You can add a facebook login panel.  

This feature is to allow users to login to your website using their facebook login credentials. By clicking on the Facebook icon and "Allow" to allow them to login.

When the user's log in, it will add them to your member module.

Step 1. register your Facebook app.(Click login)

Step 2. Skip Quick start

Step 3. Name your app give valid e-mail address and choose category.
Step 4. Now you are at product setup.
Step 5. After you click on Facebook login click on App review on left side.
Step 6. Enable the app as "public"

Step 7. Create a new login panel on your website for the Facebook login

Step 8. Edit the layout of the login panel to use the Facebook panel

Manage Your Subject Line

Subject line will be a huge determinant to your email's ability to get into the inbox. You should not write an email subject line that is significantly longer than your header because the longer your email subject line is, the more likely it would be flagged as spam.

Remember three primary rules:

•     Shorter is better! (But not less than five or six words)
  
•     Don't rely on words that are included in the "spam words" list in the next section of this post.
  
•     Avoid using all caps or special characters in your email. They may end up resulting in having you flagged as spam.
  

You can get away with using "spam words" in your subject line if you have a great sender reputation and use them with moderation. However, if your test email goes to the spam or junk folder and you have a spam word in your subject line; your first test fix should be to remove it.

Write Content that Isn't Full of Spam Words

This rule, as well, may seem fairly obvious. However, you'd be surprised how many emails are sent daily and then end up in the spam or junk folder because they were loaded down with words like "free" or "credit." Writing content for email marketing can be a very specific process that's not different from writing for a Search Engine Optimization page in the fact that you need to write to a certain algorithm. There are many free online tools that will scan your email content and give you a score or a color-coded rating regarding the likelihood that you will be flagged as spam. While these tools are imperfect, they can give you a red flag if you are clearly in the danger zone.

The basic rule of thumb is to understand the words and types of language that most email service provider spam filters will consider likely junk mail. Then simply write in a manner that doesn't incorporate those words or style. It may mean that you need to think a little harder while writing your copy, but that effort will be worth it when you hit the inbox. After all, it doesn't matter how persuasive the word "free" would be with your subscribers if they never actually see the email.

Avoid Emails that Are One Large Image: Minimize Images Overall

Emails that are one large image have a high chance of being flagged as spam if you don't already have a good sender reputation. Using a large image to encompass the entire email is a frequent trick of email spammers. If the entire content of your email is in an image file, then the email spam filters have nothing to spider in terms of content and can't figure out if your message is junk or not. We've all seen emails get delivered to our inbox that are one large image. However, your deliverability chances decrease if your email is one big image. As we noted earlier, even if you hit the inbox, your conversion percentage will be decreased as well.

While images are an important part of any email template, the more images you use the more you may experience spam filter issues. If you are having a difficult time making it into the inbox, then one of the first steps you'll want to explore is to reduce the number of images in your email template.
Minimize the Use of Red Fonts and Huge Headline Size Fonts

Red fonts and huge headline size fonts have also been shown to cause spam filter issues, though not as frequently as many of the other issues noted here. As a general rule, it's just a better idea to avoid using red fonts (pick an off-red color), huge headline fonts of more than sixteen pixels or a combination of both. There are plenty of design options that still give you great flexibility without using those font sizes and colors.

Can my subject line be confused with spam?

If the subject line of your message reads like a subject line commonly used in spam messages then your list members (or their email filters) will likely confuse it with spam and possibly file complaints or block your future emails.

To improve the chances of your message getting opened AND to reduce the chances of someone filing a spam complaint against you, ask yourself these questions when composing your message's subject line:

• If you read only your subject line and nothing else, would it cause you to question if the email was legitimate
• Does the tone resemble the subject lines often found in spam?
• Does the subject line help list members recognize why they are receiving the email? Does the subject contain your brand name?
• Think about your subject line and message text very carefully before you send your message. Anything that screams of "in your face" advertising may generate spam complaints from your list members, even when using the double opt-in method for acquiring list members.
• Using terms below in your subject line or in the content of your message will likely be red flags to list members:
  

  URGENT!

  FREE!!!

  Save $

  Lowest Prices

  Double Your Sales

  !!!

  ***

  $$$

Consider using your list name and a similar subject line each time you send a message. For example, many organizations use this format as their message's subject line:

Weekly Newsletter: newsletter's topic for that issue, the date.

If a list member sees something recognizable about you in the subject line, you will likely see an increased open rate while simultaneously reducing or eliminating spam complaints.

In addition, using personalization tactics such as first name mail merge tags (e.g.: <firstname>) in email subject lines is often confused with spam. Spammers started using this method of personalizing subject lines several years ago in order to mislead email recipients to open the emails. The method was overused and email users began to associate any such email as spam.

Mailer is an important function in maintaining a website as each of us needs to keep sending mails to our customers informing about new features, new products or important announcements.

The send Mailer feature can be used to send Campaign mailers as well as one time mailers. This can be accessed by going to -

The First dropdown lets you choose between the type of Mailer you want to send -

• Campaign - recurring message like a newsletter with updates

• One time - one time mass mail message

Lets first understand Campaign Mailer -

Campaign

A campaign is like if you have a recurring themed message you are sending like a newsletter with topic updates weekly or monthly.(or whatever interval you decide to send it)

The title goes in the "Name" field and you can choose the send out frequency and the date its supposed to go out as shown above.

You can then choose the Receipients by clicking and If you want the mailer to go to opted out members as well just check the box -

You can also include members based on their "Status" -

You can format the entire mailer in the "Topic Header" and "Topic Footer" fields.

Here you can see a video of how the mailer function works -

One Time

One Time
You can use the "One Time" Send Out Type for a one time mass mail message that goes out when you click on "Add and send"

One Time Mailer

One time mailer is relatively simple. All you need to do is put in the subject, select the recipients and format the mailer and then you can choose to Add it to the system or Add and Send to send it immediately.

You will notice it will not give you any option to choose date or frequency as it just goes one time. Here is a video explaining how  One time mailer feature works -

You can do this by going to the "Posts and Comments" area of your Blog Module.

YourDomain.com > Modules > Blog: Blog (mX) > Posts & Comments

Clicking on "Add Post" will take you to an editor where you can create a new post

NOTE: once you save your new post it will be visible (live) on your site

Here is what the create a post page will look like:

You can choose the Author.  (note the author is anyone that is setup in the membership module linked to this blog module, and specified in the "General settings" area)

The "Name" is the title of your blog post.

Categories will decide who gets the notification about this post, and where it is stored.

You can also post your blog to your facebook wall, if you have it setup do to so in the "social media integration" area.

Clicking on "Add" will post your new Blog post.

If you have any questions please feel free to contact support.

You can customize the notifications the system sends for each module.

This Answer will discuss:

• Notifications
• Mailer Variables (and other variables)

To access the area where you can customize your notifications you will need to go to the membership module that corresponds with the module you wish to customize.  For example, if you want to update your blog notifications you will need to go to the "Mailer" area that connects to your blog module. Like this: YourDomain.com > Modules > Membership: Blog (mX) > Mailer

Once you are in the "Mailer" area, you will need to click on the "topics" area next to the "System messages" for the module your are looking to customize.

Once you have clicked on "topics" you will be able to edit any of the individual notifications that go out automatically.

See the lists below to see the variables available for each module.

Blog:

%blogName% - The name of your blog module.
%postTitle% - The title of your post.
%postContent% - The text of your post or an excerpt from it.
%postLink% - The link to your post on the site.
%postAuthorName% - The name of the post author.
%postAuthorEmail% - The email of the post author.
%commentContent% - The text of comment.
%commentAuthorName% - The name of the comment author.
%commentAuthorEmail% - The email of the comment author.
%commentRating% - The rating of the comment.
%commentExtraFields% - The values of extra fields of the comment.
%unsubscribeLink% - The link to Subscriptions page allowing recipients to opt out.

Membership system messages:

%memberLabel% - the value of "Member Label (Singular)" on General Settings.
%memberGroup% - The name of the Group the member is a part of
%memberName% - The name entered in the "Name" field of the members profile
%memberEmail% - The email entered in the "E-mail" field of the members profile
%memberPassword% -  The "password" entered in the "Password" field of the members profile
%memberValidThru% - The expiration date of the member (if set)
%memberPaymentAmount% - This will show the membership price if you have that set
%memberPackageName% - This will show the sign up package name (that is specified in the "sign up packages" area)
%memberXXXXX% - any other fields, XXXXX is the title of the field with spaces removed, case-sensitive.
%memberSignupInfo% - the list of all fields
%memberSignupInfoNoPassword% - the list of all fields excluding the password
%companyName% - taken from "Site Template and Settings -> Company Name"
%companyUrl% - site address with http://...
%companyEmail% - taken from "Membership -> General Settings -> Notification Email"

%memberNumber% - this will show the identification number assigned to the member when they sign up.


Ad module system messages - same as above (taken from the ad owner's account) plus:

%adLabel% - the value of "Ad Label (Singular)" on General Settings.
%adCode% - This will show the value in the "code" field
%adValidThru% - This will show the Expiration of the AD
%adPaymentAmount% - This will show the price
%adPackageName% - This will show the name of the package
%adXXXXX% - any other fields, XXXXX is the title of the field with spaces removed, case-sensitive.
%adInfo% - all the fields
%adInfoNoPayment% - all the fields excluding ValidThru and PackageName

You can define special template variables in the Email Subject setting: http://prntscr.com/9nlhg0
It supports four template variables:
%postNumber%
%adTitle%
%date%
%siteName%

ECommerce System messages:

%store_url% -  This will show the Website URL
%number% - This will show the Order Number
%status% - This will show the Order Status
%date% - This will show the Order Date
%buyer_name% - This will show the Buyers name

If you have any questions please feel free to contact support

You can allow users to "Google +" a specific item or product by adding the "social button" option in your layout builder.

EVERY page that has an item/product list frame has a layout builder.  First you should determine where you want to display your "Google +" button. (whether its on the Item/Product page or Item/Product details page.

When you are in your layout builder you may want to make some columns for the social buttons to keep them together and neat.

In this example I have added 4 columns. (3 for my buttons and 1 to use up the extra space so the buttons are together)

In the Second column I am going to put the "Google +" button.  to do this you need to go to the column or space you wish to add it and then click the "+" button and select "social button".

see screenshot:

Once you click on the "Social Button" option you will have a screen pop up with options for what type of social button you wish to display.

see screenshot:

In this example I wish to add the "Google +" button. You will see an example of how it will look as you change options in the bottom window.

Click apply.

Then be sure to Save your layout.  and preview.

You can allow users to Pin a specific item or product by adding the "social button" option in your layout builder.

EVERY page that has an item/product list frame has a layout builder.  First you should determine where you want to display your "PIN IT" button. (whether its on the Item/Product page or Item/Product details page.

When you are in your layout builder you may want to make some columns for the social buttons to keep them together and neat.

In this example I have added 4 columns. (3 for my buttons and 1 to use up the extra space so the buttons are together)

In the Second column I am going to put the "PIN IT" button.  to do this you need to go to the column or space you wish to add it and then click the "+" button and select "social button".

see screenshot:

Once you click on the "Social Button" option you will have a screen pop up with options for what type of social button you wish to display.

see screenshot:

In this example I wish to add the "Pin It" button. You will see an example of how it will look as you change options in the bottom window.

Click apply.

Then be sure to Save your layout.  and preview.

You can allow users to like a specific item or product by adding the "social button" option in your layout builder.

EVERY page that has an item/product list frame has a layout builder.  First you should determine where you want to display your like button. (whether its on the Item/Product page or Item/Product details page.

When you are in your layout builder you may want to make some columns for the social buttons to keep them together and neat.

In this example I have added 4 columns. (3 for my buttons and 1 to use up the extra space so the buttons are together)

In the first column I am going to put the Facebook like button.  to do this you need to go to the column or space you wish to add it and then click the "+" button and select "social button".

see screenshot:

Once you click on the "Social Button" option you will have a screen pop up with options for what type of social button you wish to display.

see screenshot:

In this example I wish to add the "like" button, include the "send" button, and have the layout with the button and counter horizontal.  You will see an example of how it will look as you change options in the bottom window.

Click apply.

Then be sure to Save your layout.  and preview.

You can add and remove Modules depending on your website package that you purchased.

To add a module go to YourDomain.com > Module List

See Screenshot:

Once on this scren click on the green "add Module" button.

you will be taken to a screen that looks like this:

On this screen you can choose from the drop down list what Module you wish to add.  This list is limited by the website package you purchased. 

If you wish to purchase a module that isn't showing in your drop down list you can purchase add on Modules for existing clients here.  Or feel free to contact support